If you are one of those people who doesn't exactly understand what social enterprise means, rest assured - you will get it after meeting Adam Boxer in The Smallest Room. Adam epitomises the new generation of globally focused social entrepreneurs. Ambitious, intelligent, well educated and with a profound sense of social justice and an unreasonable level of "get up and go". Adam is one of the founders of WSV Global, an organisation operating primarily in East Africa, providing business opportunities to the poorest of the poor through an impressive lineup of "social franchises". Oh to be young again!